CREATIVE PORTFOLIO

This collection features digital marketing assets developed for integrated campaigns across email, web, social media, digital signage, and other digital platforms. Each piece is designed to capture attention in crowded channels, reinforce brand identity, and drive audience engagement through compelling visuals and clear, strategic messaging.

This section showcases logo design, logotypes, iconography, and brand identity systems developed for a diverse range of businesses, products, programs, and events. I collaborate closely with clients to distill the essence of each brand into distinctive visual identities that are both strategically grounded and visually compelling, creating memorable marks that communicate purpose, build recognition, and establish a strong foundation for future brand growth.

This section showcases signage and environmental graphics created to enhance marketing, brand visibility, and wayfinding across a variety of applications, including venues, out-of-home installations, marquees, digital displays, and experiential environments. Each project balances clear communication with impactful design to strengthen the overall guest experience.

This section showcases a selection of print design and publication layout projects from throughout my career. My approach combines strong visual hierarchy, clean typography, and thoughtful composition with production-ready file preparation, ensuring every piece is both visually compelling and optimized for efficient, accurate, and on-time printing.

I have extensive experience designing signage and wayfinding systems for airports, entertainment venues, educational campuses, and large-scale public events. My work includes projects at the D Gates of Harry Reid International Airport, Topgolf Las Vegas, Grand Prix Plaza, Allegiant Stadium, UNLV, Clark County School District campuses, and the Formula 1 Heineken Las Vegas Grand Prix, as well as numerous concerts, sporting events, public works initiatives, and community activations. By combining thoughtful planning with clear visual communication, I create intuitive wayfinding systems that enhance the guest experience and confidently guide visitors through complex environments.

These diagrammatic illustrations are designed to communicate complex concepts, information, and ideas with clarity and precision. My approach focuses on distilling information into clean, intuitive visuals that enhance understanding while maintaining a strong sense of visual interest and design excellence.

I have extensive experience in photo compositing, digital visualization, and high-end image retouching, using Adobe Photoshop to bring creative concepts to life. Whether developing photorealistic mockups, combining multiple photographic elements into seamless compositions, or visualizing sponsorship signage, merchandise, or environmental graphics, I create compelling visuals that help clients evaluate ideas, gain stakeholder alignment, and confidently move projects into production.

Throughout my career, I have designed packaging solutions for a diverse range of brands, balancing creative vision with practical production expertise. My experience working directly for a commercial print vendor has given me a deep understanding of packaging materials, printing processes, specialty finishes, and manufacturing constraints. This knowledge allows me to collaborate effectively with packaging vendors to ensure every project achieves the highest standards of quality, craftsmanship, and on-time delivery.

This collection showcases photography I captured across food & beverage, lifestyle, landscape, and architectural subjects. Each image reflects my hands-on approach to composition, lighting, and camera techniques, with a focus on creating compelling visuals that support brand storytelling across marketing and advertising channels.

More than a year before the inaugural Las Vegas Grand Prix in 2023, I helped define the event's visual identity from the ground up. Working closely with a design agency, I established a creative direction that captured the unique character of Formula 1 racing on the Las Vegas Strip at night—blending themes of speed, neon, luxury hospitality, entertainment, and forward-looking technology into a distinctive brand unlike any other on the Formula 1 calendar.

The identity debuted at the official Launch Party one year before the inaugural race and became the foundation for the event's integrated marketing campaign. I led the rollout across key visuals, advertising, and partner-specific creative, ensuring a cohesive brand experience throughout every touchpoint. While the visual language has continued to evolve over subsequent years, its original vision and core creative principles remain at the heart of the Las Vegas Grand Prix brand.

In 2023 I was tasked with designing the race trophies for the 1st, 2nd, and 3rd place drivers as well as the winning constructor. According to Formula 1 guidelines, the trophies should be a reflection of the host city. With this in mind, I sketched a design that represented a modern neon metropolis springing from the desert landscape. I worked directly with a local sculptor to capture a modern take on the sandstone formations of Red Rock Canyon and the Valley of Fire. I also embedded myself in a 3D visualization agency to generate a model which could be used for presentation and corporate approvals. Once the design was greenlit, I provided the 3D model to an industrial fabrication company for refinement, electrical engineering, and fabrication. The trophies were well-received by the drivers and generated significant engagement on social media channels.

Before the inaugural Las Vegas Grand Prix in 2023, I launched a community art initiative that transformed the Paddock Building (now Grand Prix Plaza) into a curated gallery while creating opportunities for local artists and strengthening community engagement.

For the inaugural race, I commissioned local artist Jerry Misko to create a "Hall of Fame" mural series celebrating Formula 1 legends alongside iconic Las Vegas casinos from the same eras. Located in the corridor connecting the circuit to the team offices, the installation was viewed daily by every driver and crew member throughout race week.

The program expanded in subsequent years with large-scale murals by local artists throughout Grand Prix Plaza. In 2024, the ISI Group transformed the main pedestrian tunnel with large-scale murals seen by tens of thousands of fans. In 2025, Pretty Done created a massive environmental installation in the stairwell leading to the Paddock and Premium Hospitality areas, which also serves as a gallery for the annual winners of CCSD student art contest I founded in 2023, inspiring young artists while showcasing childrens' artwork for years to come.

To bridge the time between the checkered flag and the podium ceremony, I collaborated with the creative team at Sphere to develop a series of Las Vegas-inspired vignettes for the Exosphere display. I conceived a visual treatment featuring hundreds of animated rhinestones inspired by the iconic jumpsuits Elvis Presley wore during his legendary Las Vegas residencies, creating a distinctly Vegas aesthetic that complemented the excitement of the race weekend.

The resulting animations delivered a memorable visual experience that captivated spectators inside the venue while translating beautifully to the global Formula 1 television broadcast, reinforcing the Las Vegas Grand Prix's unique identity on one of the world's most recognizable digital canvases.

Throughout my career, I have led the art direction, planning, location scouting, and talent acquisition for a wide range of lifestyle and food & beverage photography productions. I’ve created shot lists and storyboards to ensure that all necessary assets are produced. As an experienced photographer myself, I bring a strong understanding of the creative and technical aspects of the medium, enabling me to effectively collaborate with photographers and agency partners to produce compelling imagery optimized for digital, print, advertising, and environmental applications. By balancing creative vision with strategic marketing objectives, I ensure each shoot delivers a versatile library of high-quality assets that can be leveraged across multiple campaigns and platforms.